ODOP SCHEME AND INCLUSIVE RURAL DEVELOPMENT: ANALYZING SOCIO-ECONOMIC EMPOWERMENT IN SHRAVASTI DISTRICT, U.P

Abstract

Through the implementation of the One District One Product (ODOP) program, which was initiated by the government of Uttar Pradesh in 2018, the objective is to promote indigenous goods that originate from each district, with the purpose of promoting economic growth and safeguarding cultural legacy. One of the most important areas of focus for this effort has been the district of Shravasti, which is located in Uttar Pradesh. With a particular emphasis on the role that the ODOP program plays in inclusive rural development and socio-economic empowerment, this research investigates the socio-economic impact that the ODOP plan has had in Shravasti. The report shows the ways in which the ODOP initiative has enhanced market access for local craftsmen and small businesses, given financial help, and encouraged the development of skills. A rebirth of traditional crafts has also occurred as a result of these measures, which have contributed to an increase in job possibilities and a rise in income levels. Additionally, the program has helped to preserve cultural assets and promote sustainable livelihoods, both of which are important goals of the program. The study highlights the transformational potential of the ODOP program in rural regions by utilising both qualitative and quantitative data. This demonstrates the success of the scheme as a paradigm for inclusive development. Based on the findings, it appears that targeted policy initiatives, such as the ODOP plan, have the potential to play a significant part in supporting sustainable development in rural areas and bridging socio-economic gaps. In conclusion, the ODOP program in Shravasti provides as a convincing example of how localised economic policies may lead to major changes in the socio-economic condition of rural communities. It also offers vital insights for projects that are comparable to those now being implemented in other locations.